Webflow has made changes to their pricing model again. Here's everything you need to know, broken down.
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TIMESTAMPS:
0:00 Webflow changed their pricing (again)
00:07 Old vs New
00:34 Two separate plans (site plans & workspace plans)
01:07 Why would you pay for business plan over CMS?
01:49 The new "Premium" plan
02:05 Pricing
02:46 What do you get in Premium (and do you need it) - compare to Business/CMS
04:18 Comparing to Framers pricing
04:44 People are angry... why?
05:16 What this pricing change, broken down
06:26 A few more things... bandwidth, CMS collections
07:16 Monthly pricing kills
08:51 Ecommerce, workspace plans
09:24 They updated what you mostly don't care about
11:02 The £2,500 plan
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Transcript
Webflow has changed their pricing again, and here's everything you need to know about it. Command AI This is the old one. I took it from web archive, and then this is the new one. You have starter, basic, premium, and in the old one, there was CMS and business. In the new one, you see this platform plans with team $2,500 a month. Let's Let's just put that on the side. That's something else. And just to be clear, Webflow have two separate plans. You have a You have a probably what they call a platform fee. No, you have site plans and workspace. Yes, that's the one, workspace. So, these are site plans. These are for each individual site that you might have on a plan that you're on. Exactly. Thank you. So, you you have a website, you connect it to a domain, that's that's going to require one plan. And you have another domain with another website that requires an additional plan. So, previously, they had CMS, 90 maybe even 95% of my clients are on this, a few on this, and a few on the business one. Why would you go from CMS $23 a month to 39? For business, what is the difference? The main difference for at least for In my case, it has been form file upload. And that's kind of like a good jump. It's a big jump to go from this to this, from 23 to 39 just for form file upload. But, yeah, you would get also 40 CMS collections instead of 20. Now, that has been simplified, and I like that, actually. Now, all Both of these two are just called premium. And Webflow in their blog post, they show it pretty well. So, the starter is the same. The basic has a price increase from 14 bucks to 15. The CMS and business are combined. 23 and 39, both of them are going to cost 25. So, it's an increase if you are coming from the CMS. 95% of my clients are going to pay $2 a month more compared to, you know, what they what they were paying for basically no benefits. They don't need it. But it's Yeah, it it sucks, but it's not a huge increase. For 25 bucks, you get pretty much everything that you were getting from business before. That's the good news. But you don't need it. Maybe you might need not need it. But I I would argue that it's nice. What What's a down downgrade from business is the the bandwidth. So, at $39, you would get 100 GB bandwidth. At 23, you you were at 50. Now, with the 25 from premium, you just get 50. But yeah, if you are if you are at 100, I yeah, it's it that's going to If you were on the business plan because of bandwidth, because in my case, it's form upload, but in your case, it might be because of bandwidth or CMS items or whatever. Now, the bandwidth is going to cost more. What's really good is with the CMS, you get now 40 collections and 20,000 CMS items. Yeah. I know I've Yeah, I've said like I talked about Framer pricing enough, but I have that just in case you haven't seen Framer at $100 a month gives you 20 collections. Webflow now at $25, like 1/4 of that price, gives you double. So, like Framer is eight times more expensive when it comes to the number of CMS collections. Um and not to mention others. Like at 30 bucks, which is still more than 25, you get 10 collections, where with Webflow you get 40. Anyway, they're not talking about Framer, but I thought it's kind of like relevant if you are looking into Webflow pricing, you might uh be also looking at Framer. Framer is not cheaper. I saw people being angry on on Twitter. I don't get it. Yes, it is more expensive, and I I don't welcome it. But in my case, because I was I I had to go to the more expensive plan, the the previous business plan, just because of form file upload multiple times, I'm kind of happy. And I don't think that two bucks a month is, you know, a huge jump. My perception here is that and I'm surprised they've gone up for the basic plan for this reason. I think they've brought down the price of everything that they can control. The the the known knowns, they've said, "Right, we can control this, so we can set a price on it." That is number of CMS items, that's using the platform, that's this and that's that. The unknowns is where they've increased the price, which is bandwidth. There was a whole thing about two, three years ago around the bandwidth being slashed basically, you know. And that was obviously killing them as a business, right? And it makes sense cuz they don't know whether you're going to build the next Facebook on Webflow or you're going to build your auntie's trip planning website and it's going to get no viewers. Yeah, it's going to get barely any views, you know, they just don't know. So, that's why and they're they're they're really competing with Claude Code right now and, you know, any other AI tool that a lot of people are jumping to. Um so, they need to bring down their prices of their tool because otherwise people will just turn to to Claude. There there are a few more things that I want to mention. Uh 100 GB bandwidth what the previous one had and 20,000 CMS items and 40 CMS collections Wow. is still going to cost 40 Yeah. five bucks a month. But on on the previous one, if you had if you wanted 40 collections and 20,000 CMS items and 100 GB, that would cost 89. So, it's it it really depends on your use case to know if this one is going to be more or less expensive for you with the new pricing. But if you were on the CMS plan you just know out of you just know it's it's [music] two bucks a month more expensive. Mhm. And if you have multiple sites that adds up, so that sucks. Now, another thing that kind of sucks about the pricing even more, especially for agencies sometimes, well, nowadays maybe less, I would argue I can understand this, but in the past we would set up the site for the client and added I would we We add hosting for 1 month. For the last, you know, the last few weeks of testing and you know, putting the content there but before sending it to their workspace. We would add 1 month of month of hosting and on our um workspace. Which we would typically pay and just, you know, uh we would eat up the cost. Now, that's going to be a lot more because you see save up to 40%. Previously, it was up to 33%. So, previously the basic would cost 18 bucks a month if you would pay monthly. Now, it's 25. So, ouch. That that's a big jump. The premium is 39 while the CMS it was 29. So, it's a good jump for the monthly. But, honestly yeah, if you have a website at most I like all my clients are paying yearly. Nobody's paying monthly. So, it doesn't matter. And there there are some cases that you would pay monthly. Uh just to mention that the e-commerce plan still exist, the workspace plan still exist. The between the the differentiation between teams and freelancers still exist and this sucks. Like I understand it but I see so many people just don't don't get this. Uh we we understand in in the in the community because we we have grown our businesses with Webflow for so long but yeah, uh the the pricing is pretty complex. Here in the blog, they also compare all of them. So, there are also a few more things that are that have been increased. And this is kind of like the backlash I've been seeing from the community on Twitter and I understand it. It's that these are things that nobody cares about and now you have to pay it anyway. So, for example, a starter now costs more, but it has double the amount of static pages from 150 to 300. The argument is nobody needs this many and yeah, I don't I don't know any website that like what what are you do why would you need 300 static pages? Like I understand CMS. Like the moment you are you need more than what? 20? The moment you need more than 20, maybe maybe 30 pages static, you you have to go CMS. Like you you are you're going to build these pages systematically. So, anyway, this is something that you don't need, but now you are paying for it. Same here. [snorts] Uh the 20k uh item limit up from 10k, now it's 20. Yeah, you probably don't need this. The 40 uh CMS collections, I really like this. I actually we use a lot of CMS collections and yeah, they they are like Webflow cloud cloud. I don't think that matters that much. And now about this $2,500 a month plan. What is this? For who is this? From what [snorts] I understand, this is kind of like between the what what now it's called premium and enterprise. So, enter with enterprise, you get you get a huge bill. Now, if you are a team and you're not ready for enterprise, but you still want to have like hosting and workspace and some advanced publishing and a bunch of things like this you are going to pay this but why is this next to site plans this is what I said like Webflow is just so bad at pricing like look Framer just so much simpler just so much simpler and I do think people get confused and they might not sign up because of that but that's been it that's the Webflow pricing not a big change honestly I'm not too pissed about it this is part of a larger conversation on my show command AI which we stream live every single week we discuss the news and all things related to AI in the world of design and web catch us next week and join in the banter command AI