The EU Have Done Something Dumb Again...

Starting now, if you are posting an image with made with AI or edited with AI, EU asks you to put a label on it. Command AI. A big AI modified label very clearly, very visible on the image. [laughter] It's just so dumb and it just gets worse. From August 2nd, EU rules require disclosure of professional professional we'll talk about that. Professional use of generative AI if content can be mistaken for real people, places, or events. So, this is essentially images that are uh realistic, but I mean grandmas might see it and think it's realistic. So, it that's not really defined well at all. Text on matters of public interest. What the does that even mean? I have no idea. Like, yeah, sure. Okay, what? Anyway, um had no human review. So, if your text didn't have human review on it like you just generate text and don't read it and just post it, has to be labeled as AI made and user is interacting with a chatbot. I mean, chatbots have always been chatbots. I mean, like, yeah, but now you have to mention that it's AI. Whatever. If AI agent computer use uses my Photoshop software, is it technically AI made image? Uh what if I use Photoshop to create a very good good deepfake, but it's not AI? I don't have to label it. Got it. Which is like, yeah. This is like the whole point is just so dumb. I understand the good intent of EU trying to, you know, regulate this, but I don't think this is really doable. Uh or at all. It's worse than the the whole story with cookies. They're trying to regulate the out of AI, but I don't I don't think it it can be done. And it's quite funny like you can come here and read um like the whole thing and how there is a basic icon fully AI generated or partially AI modified. I don't get this. Like imagine I I take a picture of myself or anything and then there's a trash can. I want to remove it. If I remove it with Photoshop with the stamp clone thing, that's fine, but if I do it with AI, that's not fine. Like where is the line? And and then we have the question with who's going to enforce it? Like like how the do you want to enforce like million potentially literally like actually in billions of images soon? Like you know the dead internet theory which, you know, we don't like that, but it's probably going to happen. It's happening at some point. Maybe already like the the viewers we have on Twitter are bots. Uh the the people posting on like many like different types of social media, we have a lot of bots. Uh already bots posting, bots reading them, and now EU trying to regulate AI generated images and text. I don't know if they can do it. That That's That's basically what I'm trying to say here. And I don't think it's making any sense. I understand the intent, but still like you you you cannot You cannot like have a image made with Photoshop being fine but some made with AI not being I don't get it. Like that just doesn't make sense. People that this most mostly applies to are those intentionally trying to be deceptive. And you think you're going to be able to tell those people who intentionally going to be deceptive to follow along? No. People if there's one thing I've learned especially in recent months, maybe years, like people online will do anything to deceive you, right? They will try and bypass any kind of rules or terms of service. Like no one's going to listen to this. Absolutely no one. Plus it ruins any sort of design guidelines or anything like that. Like And and you know, you might have photoshopped the actual image or hand drew the image but maybe the research that you you did to come up with the image. Maybe the initial sketches was AI model like Do you know what I mean? Like where does it stop? This is what you are talking about is exactly the conversation about Hank Green and there was a conversation on Colleen and Samir podcast about that as well and they talked some Gen Z creators they have on their team and one of the guys mentioned maybe the line is where the user doesn't notice. Like where when is it okay to use AI and when is it not like uh If we use it with good intention and create something good with it and like I know you could go into the like subjective. But if you even like define it like between us that it's good. And the user doesn't notice it. Is it fine? But if it's slop and they notice it it's cancelable? It's kind of dumb. This is part of a larger conversation on my show Command AI, which we stream live every single week. We discuss the news and all things related to AI in the world of design and web. Catch us next week and join in the banter. Command AI