07.10.2025ยท00:03:53

Is Webflow LOST in the AI Sauce?

Webflow seems to be throwing AI features at the wall to see what sticks - but where's the vision? ๐Ÿงญ We break down why their latest AI announcements feel disconnected, who they're even building for, and why they've lost the clear messaging that made them great. Honest conversation about Webflow's direction with @Kabarza and @0x5am5. โ€” TIMESTAMPS: 0:00 - Where's Webflow's North Star? 1:44 - Who Is Webflow For Now? 2:42 - The AI Features Nobody Asked For 3:24 - Capturing Imagination vs Random Features 3:41 - What is "CMD + AI"? โ€” LINKS & RESOURCES: ๐Ÿ“ท Follow on Instagram: https://www.instagram.com/cmdaishow/ ๐ŸŽ™๏ธ New to streaming? Check out StreamYard: https://streamyard.com/pal/d/4597668583964672 โ€” #webflow #ai #webdesign #nocode #tech #softwaredevelopment #uxdesign #cmda

Transcript
My my take in all this and where I share a frustration with AI all the things is I feel like I don't know I'm not inside of web flow I'm not inside of framer but like I feel like these tools they're building lack a clear northstar on who it's for and what it empowers them to do. My big statement was really undermined by the fact I was uh sideways. This I get completely. Yeah, it it feels like they're throwing stuff out there without really a clear direction of what what we're trying to enable right now, you know, and that's fine. Inherently, that's fine. That's what humans have always done throughout history is just we've got to experiment. We've just got to throw stuff out there. Sometimes we don't know and just sit back and observe and then through that we start to navigate okay marketers are the only people who are using appgget you know and then deal with that deal with that data but similar to demoing broken software maybe it seems it seems like we've lost the art of finesse I mean video games are the clearest example when you ship that cartridge there ain't no going back from that cartridge there was no DNC or whatever you call them, you know, downloadable content. Um, so you need to get it right, you know. So maybe there's a bit bit of finesse that's needed for these for these bits of software just to identify like why are we doing this? Who are we doing this for? Um, you watched the pres I didn't really watch it from end to end. Did they did they did they ever say like this is for the next generation of designers who want to enter the world of development? Did they say anything to that effect for any of them? Not that I remember. And you know uh you're touching on such a good point. I think web flow completely dropped the ball there with their communication their marketing and communication who are who they are for and what they are trying to do because they used to say that what you are asking they used to say we are enabling we are democratizing uh the web building in on the web uh enabling more and more people to design and build websites. Uh so that is and that problem statement is really and it's still broad. It's still like anybody who wants to build on the but it's it's still like a clear statement and right now no they don't have that and when they showed these AI stuff that were at the start by the way I asked that in the live comments and other people were asking alongside with me they were like who cares who is this for like who are you trying to sell this to? I I I never asked for an AI assistant that is you know half as working and sure do experiments but don't sell it to me as your main selling point and if you do experiments I will actually I am I I am in the beta features yeah I was going to say I would try new features I'm not like against you know these features but um I think they are like lost in the direction. They are lost in the maybe they are not lost in the direction but they are not capturing the imagination of people who get excited about cool things. This is part of a larger conversation on my show Command AI which we stream live every single week. We discuss the news and all things related to AI in the world of design and web. Catch us next week and join in the banter.