Google Just Ended Product Photographers

So, this is taking the internet by storm. It has nearly 17 million views in less than 24 hours. It's insane. This is a product, a new product by Google that essentially kills all product photography. You just upload like a picture of your product that you take with your iPhone. You select a template, it seems like, and then it boom. It it it puts your like as we see it puts your product inside of all these like like amazing mockups and pictures all with AI and yeah it it is quite like like a bad day for people who do this type of like product photography. [music] So if it wasn't dead already this is yeah this this is quite quite good. Uh, but a note on that, it to me it seems like this is just Nano Banana Pro but wrapped around like templates and probably like nice prompts and uh example images and maybe some refinements uh of the AI. They don't talk about exactly what the model is. Like you could vibe this, couldn't you? You could you could absolutely vibe this yourself. And I I feel like a lot of these are really good stationary and like um like sets of images for the AI to take as a like a source of inspiration and then add the product instead of whatever product that is there. It's just replacing it. And as we've seen um Nano Banana Pro is extremely good at that. like I I've been I cancelled my I I don't I I don't know if I should name it uh ls.graphics. I cancelled my subscription after many years. I I was subscribed I think for four years now. Their mockups are really good, really beautiful. But now now I'm like, man, do I need to pay a hundred bucks per year for this? Uh when I can just ask um any AI to do this? I feel bad because I I I really want it's one of like these strange feelings like I want to support them as well. Um because look, these are so high quality. These are so good. Um, but yeah, uh, AI can now do this. And to answer your question, um, you just upload your image. So, they have the Figma plugin. They have their own tool. You can install it in Photoshop depending on like the mockup. They have like different ones. Um, you you just upload the image or the design and it just puts it there. It's it works beautifully. Even with these, you just add your design and it basically works. Uh things like this, I could imagine being more difficult with uh for AI. But yeah, I don't think I'm going to I don't think use this anymore. What was that tool that you showcased recently where it was a nodebased creation and you could granted it was video 3D? Yeah, it was freepic thing. It reminds me of this this this nano banana wrapper thing. It's not the same. However, it's the the output could [clears throat] be used the same way. You know, I've got an image of something and now I want to see it in loads of different product shoot mockup things. But either way, yeah, I wonder why this got 17 million. I'm not I mean, it's good. It's fine, but I'm not blown away by it. Maybe I'm too blindsided by the the technicalities or the lack thereof of it because you could vibe code this. What do you What are people saying in the comments? What are they so blown away by? I fully agree. I fully agree. I don't know why it has 17 million. Maybe it's just the video, the showcase is just so compelling. It's selling it so good. The the examples are just so perfect. Um maybe Nano Banana Pro is not an amazing name and it doesn't you know I mean even this is not an amazing name. I don't know. Uh people are like this is good. Well this is didn't work all that well with my product didn't it? I don't know. So maybe it well not maybe we know it doesn't work perfectly fine with small text. It's just it tries to replicate it but it uh it might get it a bit weird with small text but I'm pretty sure if you use um like a JSON based prompt you'll get better results. And this is what I do. Uh, I you crazy people create. Um, I I prompt like you know um based on with with JSON and with that everything is just more exact. So this is part of a larger conversation on my show Command AI which we stream live every single week. We discuss the news and all things related to AI in the world of design and web. Catch us next week and join in the banter.