Did Jony Ive Just Destroy Ferrari's Reputation?

I want everybody to see this and tell me how you feel about this. Have you seen this? This is a new design for uh an electric Ferrari that is not out yet, but the design is this is like what they have announced and it's been done by Johnny IV, the legendary designer of iPhone who was working at Apple and then he left and he has his own agency now. He's a part of OpenAI. I don't know. But anyway, they did this design for Ferrari that has taken years. Apparently, they have worked on this for years. And people like from the comments, most of the things that I've seen have been very negative about it. They've been like, "Ah, this doesn't feel like Ferrari." And I kind of agree. I don't know how you feel about it, but there are many good things about it. I've watched a few videos on it. There are so many damn details. Those are nice, but it kind of doesn't feel like Ferrari. The first time I saw it, I I thought this this if you remove this logo, the rest of it, it doesn't tell me it's Ferrari. Um, but one of the nice details they have is they have a lot of like controls like knobs and buttons and things that you can turn and switches and they are tactile like you see it in the videos. They are made of aluminum and you know the way Johnny IV says it aluminum. Yeah. [laughter] Or aluminum. I don't know. He says it in a very he makes it very sexy and it's like many of these things are carved from a single block of aluminum and [clears throat] and very tactile and these are the nice things. Uh something that is like so so nice is like this one. You see how it has this handle? The idea is that with this handle you can not just move the screen around so the passenger can see it, but also you put your hand on it and you have a resting point when you do something which makes a lot of sense because when you want to touch a touch screen while you are on a car like you know when it's bumpy it's like this this just makes sense or like here this clock it's supposed to be two screens with analog handles. I don't know how that works. I watched the video and I I I don't know. I the It's supposed to give it more depth, but the this the thing behind it is a screen, but the handles are real. Something like that. That That's what I understand. Anyway, it is very like detailed and there are nice things about it, but what is missing is what people are saying just doesn't feel like Ferrari. Uh maybe it's too too soft. Maybe it's not like the too round. Maybe and it kind of has an Apple vibe to it. I mean, all of this I look at this and I'm like, these are like all AirPod cases. The the corner radius, everything looks like AirPod cases. So, yeah. Uh, it has this launch control thing, which is really cool. I think you spin it and you think, yeah, it's really nice. So, it is nice design, but it doesn't feel like Ferrari. And what we saw here, this image, I don't think this is real. I think this is AI generated or something. But if this is real, this would be really bad because this looks like a Lamborghini to me, not like a Ferrari, and it's too sharp. The Anyway, so a bit of design news. It's not necessarily web design, but yeah, people were not really happy with it. There was a guy called Mac address, a ginger guy. You know him? He's a content creator on YouTube. I think I know him. Lionus Tech Tips or Lionus Media bought that and he's now started up his own channel which he talks about liquid ass I mean liquid glass and about the design and things like this and he does go into iOS 7 which is when Johnny IV took over the um the design of iOS and they went from skuorphism to this kind of flat design. He's not a minimalist, but he's an essentialist. And he talks about how it just you don't just remove things for the sake of like removing them. You actually find purpose in as few things as essential. And I I I totally get that. Like I I am in the middle of selling all my things right now cuz I want things to be like essential. And that's why I think a lot of Johnny stuff has that look about it as well. It's not just the border rate, you know, it's not just the the curve of the thing. It's actually be it's actually more so that things are minimal or essential to it. Yeah. Um I mean I don't I to me I haven't had the privilege of sitting inside a Ferrari so I wouldn't know I wouldn't be able to comment on whether this is Ferrari or not. It looks quite cool you know and [music] this is an electric car as well. Yeah. Yeah. It maintains a lot of the things certainly Tesla uh evaporated with their electric cars. They they literally just have a screen and that's it, you know, and people do like as you mentioned like when you're driving and you do like the feel of things under your So it seems to have kept a lot of the tactileness that people love whilst m staying a bit futuristic. But you know I you're 100% on point. Yeah, they mention it in this video as well. 100%. They say I'll take that like because of like the modern cars have removed everything. you you you want to add this feel of control by having these like physical but like this thing is the car key and like even my car like it's from 2015 16 doesn't have a like normal car key it has one but I just go to my car and get inside and I don't touch the the key at all but like look at this you put the key there and you You press it down and even the key has like active e ink. You saw that how the yellow Yeah. the yellow turns off and the Italian flag turns on and that's how you start the the car. There is no engine. I want to say start the you don't start the engine. You just start the car. And then the yellow moves to the the gear shifter. So that that it's just like this level of details. Not just that, also if you look at the animation. I mean, I'm a I'm a sucker for animations. My god, the animations are so freaking good. And like the e what makes it good? The easings. The easings are look at these anim. You see like the details that they have. It's just insanely good. And um here they show this is what you mentioned like with being essential. It it is kind of in a way but also they have added so much like details. It's not and the detail is not to make it busy. It is still kind of like minimal in its way but it gives it this like feeling of premium and they've done a great job at that. So overall, I don't know. I don't have the money to I was going to say, but overall, we're never going to see this anyway. [laughter] Well, we don't know that. We don't know that. Subscribe. Like and subscribe. Yeah. [laughter] If you wherever you are right now, just hit the like button. Yeah. If enough of you like and subscribe, we will be able to review this. Yeah. Right. That's how it works. I would I would love to I would love to do car stuff. I love road trips. Some of my greatest memories are just road tripping and uh I like cars and I don't know it feels like a it's a natural progression from tech content creator to do cars. But yeah, I would love to Well, the best would be to have you know your laptop, a Starlink and then your car. This is part of a larger conversation on my show Command AI which we stream live every single week. We discuss the news and all things related to AI in the world of design and web.