Can You Charge $50K for a Landing Page? How High-End Clients Actually Pay

Can you charge $50,000 for a single landing page? Earlier this year, I was charging $1,200 per landing page. Now, we have we have single landing page clients for 50k, $50,000 for one single landing page. Obviously, people reacted to this, including Brett. I don't know uh if you have heard of Brett or not. you'll probably have. He retweeted a screenshot saying that I'll pay you 50k if you show me proof that you actually got 50k for a landing page. And we're not talking about things around it, just a landing page. And I don't know how you feel about that but [sighs and gasps] uh I this might have happened but I feel like charging 50k for a landing page only is a stretch by a long shot and I have worked with companies who raised millions like literally millions with uh enterprise clients who don't mind paying like huge amounts but 50k just for a landing page that's the point is it's just a bit unbelievable. Anyway, so so they went into the DMs and uh essentially Marcel is asking Brett, hey, what type of proof do you need to believe me? And he's like, uh, I can send you the Figma, the payment invoice, company name, and most importantly, sufficient evidence that the payment was made for a single landing page. This is what Brett is asking and I think this is pretty, you know, reasonable to ask like is it just for the landing page? Anyway, so apparently uh they did a little bit of back and forth and at the end Marcel is saying, "Okay, I can definitely send a payment statement and if uh and Figma and clients company not launched yet, uh I'm assuming you weren't you won't share this with the public." So yeah, there there has been some drama around it and yeah, uh minutes after Brett blocked Marcel. Both of these guys are really pro- rage baiters. They are really good at rage baiting and getting like hundreds and thousands of views. So the question is, can you actually charge 50k for a landing page? And I don't also just mean one time maybe a specific case with a huge rush fee because you have to do it really fast. No, I'm talking about like regularly, semi-regularly with big clients. Do they pay 50k for a website? So that's a different question. Yes, absolutely. Clients pay far more than 50k for a single website. The biggest proposal that I wrote was for almost 500K, like half a million. But it wasn't for a landing page. It was for the whole thing. It was like back end, front end, a website. It was like the app itself. It was a bunch of work that you know would require such a budget. Um, my project by the way didn't move forward not because of the money but because of other things. But yeah, clients are willing to pay this amount of money, but 50K for a landing page, uh, what do you think? Does he mention anything like that? Like, actually, it wasn't 50K for a landing page. It was 25K for a landing page, but overages or something like that. Yeah, this is just the the tweet he Okay. He sent and there is not much around it. But again like people are not questioning the 50k for a client which is not a huge number by the way like yes it is big but like for high-end clients this is kind of like the lower end actually. Mhm. What is in question is one landing page just the landing page costing this much. Yeah. We're talking about branding, right? There could be branding assets, um, development, a lot of things going into it. And I still don't know if this is like for design only or design and development. But even if it's design and development, 50k is still very very high. Like for one single page uh for one single page like 20 30k would be normal design and development for something with I don't know a bunch of like crazy animations and something like that. But 50k is a bit much. I've worked on a landing page where we needed 3D assets made. the the development work alone was I think between 12 and 15k right not a lot but that was through an agency and so they're going to take a 20% cut on top of that so probably you're talking about 20 grand alone just just for the development we also design we also designed the thing we also wrote the copy for the thing we also had to figure out the hosting and the whatever like if you were to go strictly on the technical expertise and charge for that you know there's so many there's so much that could go into it. There could there might even be photography that might have been created. There might have been previsisualizations. I'm looking at animations on your screen right now. There's a font. Maybe there was font design for it. You know, there is so much that could go into a landing page. It's worth establishing well what were you asked to do? What what what constitutes as a landing page? Well, it was font design. It was it was a branding system. it was uh they could have had nothing. So yeah, that's all I'll say about that. That's exactly that is the point. Uh 50k for a product design and landing page that's actually extremely cheap. I wanted to show one other example of a landing page that didn't cost 50K, it cost 90k. So you probably have heard of this. Julie uh Alex uh here shared on LinkedIn quite a while ago that they charged 90,000 that's nine with a zero not 19 90k for Huly Labs landing page and then he mentioned that they did branding design development and motion and we can quickly look into it because this 90k project was actually like the one of like the thing one of the biggest projects that we were looking at when we did that uh project website of uh that project for my client where we did like 3D and design and everything for them. We wanted to do something like on this caliber. So if we look at the website, you see like there are some interactions. You see there are some WebGL stuff like some like nice motion. Uh if you look at the product in a just just looking at it, it might look like oh this is just a screenshot but I uh assume it there there are a lot of work that went into this. They there are like some lighting effects on this not just one layer like multiple layers of lighting. They might have recreated this inside of Blender because I know that they use Blender for a bunch of other things like all of these. They have motion, they have interactions and this is like made in Blender. Same here. Like they have made like a whole section in you know like the assets in Blender all with this brand. Same here. Uh quite a lot went into this. Like you look at this where that 90 grand went right. Exactly. Why people share their revenue, I don't know. Because yes, you might have charged 50 grand for a website, but you know what? In hiring people, it might have cost you 45. So, actually, the profits are minimal. Whereas, this could have they could have charged 90 for this. And actually, they only cost them a 10 10 grand to make. So, their profits are 80 grand. So, like people just forget about the the business and the strategic side to stuff. We got a comment here. Couldn't even imagine the meeting you need to explain to get the green light it would take. Well, Bakaras Bakerus um you know this conversation is laughable to executives at Nike at Adidas at Apple like they're just like this is just the way it is like we are we're playing around in the white water if you're a surfer you know what that means like we're we're messing around in the white water when we talk about 50 grand it's like what 50 grand that's a bargain like the salaries alone costs like 45 like exactly yeah like to wrap it You can charge 50k for a landing page, but that includes a bunch of things. Not just, you know, yeah, making a bento box. It includes it might include also web brand. It might include motion and a bunch of things. And that is why you are also partially saying uh it is laughable to these big companies because 50 grand. Of course it costs 50 grand because you know the the the people that they are paying cost far more than that people who are you know working at those companies and 50k is a small portion of that and when you see the design the copyrightiting the the visuals the branding the the versioning like you would probably do many versions and the time and the constraints that you have it will end up requiring so many people and so many hours that it is like very clear that it costs like in this case 90k because they had to have somebody to do the visual, somebody to do the development, somebody to do the uh 3D like at least I could see like four or five people included in this project for many months. So yeah, of course it cost 90k at the end. Let us know what you think. Like yeah, do you think like Marcel actually uh charged 50k and if they did for what? Marcel, if you're watching this, can you just specify? I don't doubt that you charge 50k, but can you specify for what exactly? That would be uh nice. Maybe sometime maybe you can show us what uh was the build. So uh it would be nice to see the landing page in action. Yeah. And Brett, if you're watching, what were you doubting in that original tech? Like in that original tweet? Like what what caused you to be so dumbfounded that you couldn't possibly have charged for 50k for? Um are you just focusing on design? This is part of a larger conversation on my show, Command AI, which we stream live every single week. We discuss the news and all things related to AI in the world of design and web. Catch us next week and join in the banter.