Apple Music Prove Creativity Isn't Dead

I don't think this is an AI versus real world issue. I think the issue is in care command AI once again proved that creativity is not dead. Have you seen their rebrand for Apple Music? Yeah. Have you seen the new advert that's gone along with it? I've I saw it on Instagram. I mean, Liquid Glass being front and center of it all, but I mean, maybe do that. It's annoying because this is a sound thing, but they've done this thing where they This is actually oil in water and they've employed Fred again, which is a DJ, to create noise. Obviously, just playing around with different effects and things like that. It looks really, really nice. And I love that, you know, in the age of AI, it's so easy to do this stuff now. But if you take time, if you have fun with your craft, if you love what you do, then you can come up with really cool stuff like this. Like again, certain frequencies did different things. Really, really quite nice. And it's weird to think that's oil as well. Well, I mean, we've been a fan of this. Uh the old Windows logo was a real effect, you know, the desktop, the blue one. this being real. Apple has been doing this for quite some time. In the video, they mentioned they wanted to have like the perfect uh what's it called? Like wave based on that sound. I thought they were like maybe pushing a bit too hard on that idea. But I I get it. I think I will say something that might be unpopular. People were in the comments by the way in the Instagram. They were all like amazed by how this is not AI. But I will say something unpopular which is I don't think this is an AI versus real world issue. I think the issue is in care like if you do it with care if you know what you're doing and if you do it with care you explore and I think there is a level of contribution as well like in this case you see like working with real artists working with people if you do this even with AI if you can do it with AI why not right now in my my team I I shipped uh the last latest version of our homepage uh we have like some 3D stuff going on. Shipped it on GitHub. One of my devs just pulled it and he's changing the colors and made something much more beautiful than what I had. And this is and we are doing all of this with AI and I not not that I'm comparing like the the quality of the work [laughter] by the way just just to be sure just to be clear about this. But I believe uh what people are upset about which is rightfully so is like people who tell you do I can do this with one prompt. So you know and and they can't and they give you uh output and then you learn something you create something and then you share it with people which is I believe has been the issue. This is part of a larger conversation on my show command AI which we stream live every single week. We discuss the news and all things related to AI in the world of design and web. Catch us next week and join in the banter. Command AI.